Scaling entertainment through DevSecOps
A major OTT platform, a pioneer in digital content distribution and DTH services in India, needed to modernise its software delivery pipelines. Partnering with Datamato, it implemented a unified DevSecOps strategy to accelerate delivery, embed security and scale seamlessly.
Challenges
The platform faced critical challenges in scaling its digital operations and ensuring seamless customer experiences.
- Fragmented workflows — disconnected Dev, Sec and Ops processes slowed deployment cycles.
- Traffic surges — unpredictable spikes during live events exposed scalability limits.
- Manual security testing — late-stage vulnerability checks delayed releases.
- Compliance overhead — audit-ready reports for many applications were labour-intensive.
Solution
A unified, phased, AI-powered DevSecOps strategy transformed application delivery.
- Unified toolchain: GitLab integrated CI/CD, SAST and DAST for seamless security and scalability.
- Performance optimisation: Instana and Prometheus monitored traffic surges and optimised workloads in real time.
- Automated governance: Policy-as-code frameworks automated compliance checks.
- Phased rollout: High-impact applications were prioritised for pilot testing, then broader rollout.
Measurable impact across speed, security and scale.
Faster deployment cycles
Accelerated feature rollouts through automation.
Fewer vulnerabilities detected
Early-stage detection lowered production risk.
Resilience during peak traffic
Optimised pipelines managed a 300% traffic increase.
Unified CI/CD across applications
Minimised manual errors, freeing teams to innovate.
Why this matters
This shows how a unified DevSecOps framework transforms digital operations in high-demand environments — embedding security, automating pipelines and optimising performance while accelerating time-to-market.
Primary offering
360° DevSecOps Consulting
Services used
- ✔ GitLab CI/CD Integration
- ✔ AI-based Performance Optimisation
- ✔ Automated Compliance
- ✔ Phased Rollout
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