Industry: Media & EntertainmentScaling Entertainment
Through DevSecOps
Major ott platform, a pioneer in digital content distribution and DTH services in India, needed to modernize its software development and deployment pipelines to enhance customer experience, manage peak traffic efficiently, and drive innovation. Partnering with Datamato, Major ott platform implemented a unified DevSecOps strategy leveraging Datamato’s tools and frameworks to accelerate delivery, embed security, and scale seamlessly.
Challenges
Major OTT platform faced critical challenges in scaling its digital operations and ensuring seamless customer experiences.
- Fragmented Workflows: Disconnected Dev, Sec, and Ops processes led to inefficiencies, slowing deployment cycles.
- Traffic Surges: Unpredictable spikes during live events exposed limitations in the infrastructure’s scalability.
- Manual Security Testing: Late-stage vulnerability checks delayed releases and increased risks in production. checks
- Compliance Overhead: Managing compliance and generating audit-ready reports for multiple applications was labor-intensive and error-prone.
Solution
A unified, phased, and AI-powered DevSecOps strategy transformed Major OTT platform’s application delivery.
- Unified Toolchain: GitLab integrated CI/CD, SAST, and DAST, ensuring seamless security and scalability.
- Performance Optimization: AI tools like Instana and Prometheus monitored traffic surges and optimized workloads in real-time.
- Automated Governance: Policy-as-code frameworks automated compliance checks, simplifying auditing process.
- Phased Rollout: High-impact applications were prioritized for pilot testing, followed by broader rollout
Outcomes
Measurable Impact Across Speed, Security, and Scale
Major ott platform achieved measurable, impactful results that enhanced customer satisfaction and operational efficiency:
Why This Matters
Major ott platform success demonstrates how a unified DevSecOps framework can transform digital operations for businesses in high-demand environments. By embedding security, automating pipelines, and optimizing performance, Datamato ensured that Tata Play could deliver superior customer experiences, scale effortlessly during peak traffic, and maintain compliance—all while accelerating time-to-market.
Primary Offering
360° DevSecOps Consulting
Services Used:
- ✔ GitLab CI/CD Integration
- ✔ AI-based Performance Optimization
- ✔ Automated Compliance
- ✔ Phased Rollout
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